St.George OpenAir Cinema Taxi Hunt Hype Reel

St George held a competition giving twitter and Facebook followers the chance to win tickets to New York City as well as the St George OpenAir Cinema.

The mechanic behind the activation was a twitter message that went out to all followers alerting them of the where abouts of a yellow, NY style taxi, along with the password which won them their prize.

We were tasked filming the yellow taxis movements and capturing customer interactions.

The final deliverable was a activation hype reel that was shared online and worked as a case study for awards submissions.

Along with the hype reel, we made a pre-activation teaser video that was housed on the competition microsite and pushed out to social channels to create buzz around the promotion.

This project was shot over 1.5 days and edited in 2.